See behind the scenes of the creation of the spot for the We Did It In Poland campaign

See how the spot for the We Did It In Poland campaign was created, whose mission is to strengthen the image of Poland as an innovative and modern country, to increase awareness of the economic successes of Polish women and men both at home and abroad. With this campaign we want to build a sense of national pride and strengthen social identity.

If you’re curious about what it’s like to work on a commercial spot from behind the scenes, take a look behind the scenes of its creation. You’ll see what the crew’s work looked like, what challenges arise on set and how small details make up the final result. It’s a good opportunity to see how much work is behind a short film that you watch in seconds.

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She is 28 years old and co-founded a technology company whose solutions are used by the world's biggest brands. Wiktoria Wojcik started as a gamer, and today she combines the world of gaming with marketing in one of the most innovative Polish startups - inStreamly. She proves that you don't have to leave Poland to build a global business, and that failures are not an obstacle, just material for analysis. She did it In Poland, and this is just the beginning.

Marta Klak, PhD, is one of those women who I sincerely hope our children will be learning about in schools around the world in a while. A biotechnologist, doctor of medical sciences, CTO of Polbionica S.A. A woman who, instead of going abroad, decided to build the technology of tomorrow here in Poland. She is […]

What do a bridge team, chemistry Olympians, math champions and a brilliant programmer who defeated artificial intelligence have in common? Poland! At a time when the world measures success by gigabytes of data and global reach, they remind us that greatness can grow in silence, in the training room, in a school laboratory or in an academic auditorium. And the roots of that greatness are deeply rooted in Polish soil.

Only 3 percent of Poles point to technological achievements as a source of pride . One in four respondents cannot point to any aspect that Poland can boast about. Meanwhile, our country has become a significant European center of innovation in the field of security . In particular, we distinguish are in three key areas: […]

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