See behind the scenes of the creation of the spot for the We Did It In Poland campaign

See how the spot for the We Did It In Poland campaign was created, whose mission is to strengthen the image of Poland as an innovative and modern country, to increase awareness of the economic successes of Polish women and men both at home and abroad. With this campaign we want to build a sense of national pride and strengthen social identity.

If you’re curious about what it’s like to work on a commercial spot from behind the scenes, take a look behind the scenes of its creation. You’ll see what the crew’s work looked like, what challenges arise on set and how small details make up the final result. It’s a good opportunity to see how much work is behind a short film that you watch in seconds.

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Treat failure as a given, not as an assessment of your worth, says Katarzyna Mlynarczyk, creator of Rebread

Millions of tons of bread are wasted every day in Europe - a product that for centuries has been a symbol of value and everyday life. For Catherine Mlynarczyk, however, this was not the end of history, but the beginning of innovation. In an interview, she tells us how the courage to experiment and redefine failure gave birth to Rebread, a startup that turns waste into healthy drinks and offers hope for a more sustainable future.

Poland’s economy is growing in strength. Now it’s time for the world to recognize our innovative potential

Poland has taken a huge step forward - it has already ranked 20th among the world's largest economies, and our GDP has exceeded $1 trillion for the first time. This is a landmark event and a symbol of the success we have built over three decades of hard work, courage and openness to change.

Innovation is born out of challenges – an interview with Renata Krzykawska, co-founder of LifeGel

Renata Krzykawska is the co-founder and leader of Real Research, a Polish company that has pioneered the development of 3D cell culture tools and services. In an interview with us, Renata talks about the beliefs she had to overcome, her moments of doubt and the strength that comes from the support of loved ones. She also talks about what success and failure mean to her, and what is most important when building something truly groundbreaking.

Success tastes much better if it is achieved after a series of setbacks, says Malodobra-Mazur, PhD.

Dr. Małgorzata Małodobra-Mazur has been combining science and practice for years, proving that innovations are not born in isolation, but in response to specific medical needs. Co-founder and Director of Research and Development at Genomtec S.A., she is the co-creator of solutions that bring genetic diagnostics closer to the patient - making fast and precise diagnosis available not only in laboratories, but also where every minute counts.

See behind the scenes of the creation of the spot for the We Did It In Poland campaign

latest news

Treat failure as a given, not as an assessment of your worth, says Katarzyna Mlynarczyk, creator of Rebread

Poland’s economy is growing in strength. Now it’s time for the world to recognize our innovative potential

Innovation is born out of challenges – an interview with Renata Krzykawska, co-founder of LifeGel

Success tastes much better if it is achieved after a series of setbacks, says Malodobra-Mazur, PhD.

We Did It In Poland

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