Already 78 percent of Poles see the country’s greater potential thanks to the We Did It In Poland campaign. Interactive exhibition for two months at Chopin Airport!

Nearly 8 out of 10 respondents positively evaluate the We Did It In Poland campaign

As many as 78 percent of respondents say they see greater potential in Poland and Poles thanks to the campaign, which has been running since March 10 this year. This is according to a representative survey of 1,023 people. Only 7 percent did not feel such an effect. In 69 percent, the campaign has changed the way they think about Poland and Poles, while only 11 percent declare no change.

The spot accompanying the campaign works on both emotions and knowledge. 82 percent of respondents believe that the spot accompanying the campaign conveys valuable knowledge about Poles’ discoveries. And proves that Poland is a modern and innovative country, and has great development potential. As many as 79 percent believe that the spot presents our country as an attractive place for investors, scientists and business people, and 76 percent admit that it refreshed the image of Poland as a country of technology and modernity. Overall, 79 percent of respondents like the campaign.

Nearly one in six respondents has been exposed to the We Did It In Poland campaign

Seventeen percent of respondents have heard about the campaign. Most often on social media: YouTube and Facebook (34 percent each), as well as Instagram (19 percent). One in five respondents heard about the campaign from friends. In turn, 13 percent heard about it on the radio, while 9 percent. – in a podcast.

– The We Did It In Poland campaign is a huge success. Looking at the reach of our activities in Poland alone, we are talking about more than 40 million reaches. In addition to marketing and promotional goals, we achieved the most important one – we changed the perception of Poles about our country. Poles are more aware of our national achievements, after publicizing and promoting Polish innovations they see the potential of Polish inventions, their thinking about Poland has changed – comments Olga Kozierowska, the creator of the We Did It In Poland campaign, a member of the Council of Non-Governmental Organizations for Poland’s Presidency in the Council of the European Union, and president of IncludedPlus Foundation .

Exhibition #WeDidItInPoland for two months at Chopin Airport

Thanks to the cooperation with Polskie Porty Lotnicze S.A., the interactive exhibition accompanying the We Did It In Poland campaign is available to all travelers at Warsaw Chopin Airport until October 18. It showcases selected Polish innovations of which we can be proud. It is located in the non-Schengen area, between gates 2N and 3N.

– The non-Schengen zone is visited every day by tens of thousands of passengers from all over the world. We want them to see in this short time that Poland is a country of ideas and technology – that’s why the exhibition is right here. Next to it, we also show Airport GTS, a tarmac traffic monitoring system developed at PPL that strengthens the security of operations at Chopin Airport. We Did It In Poland hits on our values: less pathos, more evidence. We talk about pride through projects and technologies that can be seen up close here – says Agnieszka Wieczorek, Director of the Marketing and Advertising Office at PPL S.A.

*The survey, commissioned by the EnabledPlus Foundation, was conducted by research agency Grupa 4P from 01-07/08/2025 using the CAWI method on a representative sample of 1,023 Poles aged 18 to 70.

The We Did It In Poland campaign runs from March 10, 2025.

The We Did It In Poland campaign of the IncludedPlus Foundation has been under the patronage of the Polish Presidency of the Council of the European Union. Among its goals is to strengthen the image of Poland as an innovative, dynamic and modern country, making a significant contribution to the development of the European Union. The campaign is also intended to initiate conversation about Polish successes, activate Poles and encourage them to share in social media their stories, photos or videos related to what they have achieved, what inspires them in Poland, what or whom in our country they admire. Information about Polish innovations worth bragging about will also be able to be submitted via a form on the website.

Partners of the We Did It In Poland campaign: Business Science Poland, BLIK, Booksy, PZU Foundation, Mastercard, ORLEN.

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