The We Did It In Poland campaign with impressive reach and presence in national media

In the first three weeks of its launch alone, the We Did It In Poland campaign, initiated by Olga Kozierowska, President of the EnabledPlus Foundation, reached a reach of more than 5.14 million. This is a clear indication that the topic of Polish innovation and business successes has received a great deal of public and media attention.

The voice of Polish innovation resounded across the country and abroad

The mission of the campaign is to increase public awareness of the achievements of Polish women and men in the fields of innovation, science, technology and business. The campaign’s activities include wide-ranging communication that effectively reached a diverse audience – from listeners of radio stations to readers of national portals to users of social media.

Within just a few weeks of its launch, the We Did It In Poland campaign gained exceptional media visibility – information about the campaign appeared in Poland’s most opinionated and cross-sectional media. It also had its foreign premiere in the very heart of the European Union – Brussels.

Campaign present in major radio, print and online media

The theme of the campaign attracted the interest of both national, trade and local media, which allowed the message to reach a wide and diverse audience. The campaign was noticed in, among others: TOK FM, Rzeczpospolita.pl, ONET RANO, RMF FM, PAP, Bankier.pl, Antyradio, Polskie Radio Trójka, Forbes, MyCompany Polska, Biznes24, Meloradio, Chilli ZET, Gazeta Pomorska. Such a wide cross-section of media shows that the topic of Polish entrepreneurship and innovation potential is of great importance to both the public and expert circles.

Campaign spot with million-dollar reach

The campaign included a promotional spot in two language versions – Polish and English – which has already reached more than 2 million views on Youtube, a powerful tool for promoting Polish achievements on the international stage.

Interactive exhibition

One of the key elements of the campaign is also an interactive exhibition presenting the achievements of Polish male and female innovators. It is not only educational, but also an engaging form of storytelling about the successes of Polish women and men that appeals to the senses and emotions of visitors.

The exhibition was first shown in the heart of the European Union – in Brussels, where it received great acclaim. Now it can be seen at the National Stadium in Warsaw. By mid-May it will be visited by more than 9,000 guests of the Polish Presidency of the EU Council. This is a unique opportunity to show the world that Poland is a country of talented, creative and innovative people.

Pride, inspiration and concrete examples of successes

The We Did It In Poland campaign not only promotes Polish success stories, but also inspires the next generation of innovators, entrepreneurs and leaders of change. We show that it is worth believing in your ideas and developing them locally – with a global impact. The catalog of innovations on the campaign website is constantly growing, and this is just the beginning of the campaign’s activities – it will last until the end of the Polish Presidency of the Council of the European Union, that is, until June 2025. There are many more opportunities ahead to celebrate the successes of Polish women and men on the international stage together.

latest news

Treat failure as a given, not as an assessment of your worth, says Katarzyna Mlynarczyk, creator of Rebread

Millions of tons of bread are wasted every day in Europe - a product that for centuries has been a symbol of value and everyday life. For Catherine Mlynarczyk, however, this was not the end of history, but the beginning of innovation. In an interview, she tells us how the courage to experiment and redefine failure gave birth to Rebread, a startup that turns waste into healthy drinks and offers hope for a more sustainable future.

Poland’s economy is growing in strength. Now it’s time for the world to recognize our innovative potential

Poland has taken a huge step forward - it has already ranked 20th among the world's largest economies, and our GDP has exceeded $1 trillion for the first time. This is a landmark event and a symbol of the success we have built over three decades of hard work, courage and openness to change.

Innovation is born out of challenges – an interview with Renata Krzykawska, co-founder of LifeGel

Renata Krzykawska is the co-founder and leader of Real Research, a Polish company that has pioneered the development of 3D cell culture tools and services. In an interview with us, Renata talks about the beliefs she had to overcome, her moments of doubt and the strength that comes from the support of loved ones. She also talks about what success and failure mean to her, and what is most important when building something truly groundbreaking.

Success tastes much better if it is achieved after a series of setbacks, says Malodobra-Mazur, PhD.

Dr. Małgorzata Małodobra-Mazur has been combining science and practice for years, proving that innovations are not born in isolation, but in response to specific medical needs. Co-founder and Director of Research and Development at Genomtec S.A., she is the co-creator of solutions that bring genetic diagnostics closer to the patient - making fast and precise diagnosis available not only in laboratories, but also where every minute counts.