VIDRE+

Innovative product packaging to help preserve freshness

ABOUT THE PROJECT

Vidre+™ is an innovative technology developed by Fresh Inset that revolutionizes produce freshness management. It can be applied at any stage of the distribution chain – from growers to retail – and works on fruits, vegetables, flowers and potted plants. With its patented active ingredient, applied in sticker or package form, Vidre+ extends freshness and preserves the texture, firmness, taste and appearance of produce, minimizing waste and maximizing value for the food and floriculture industry.

WHAT NEEDS DOES THE INNOVATION ADDRESS?

Vidre+ is a solution that effectively counteracts food waste by keeping products fresher for longer at every stage of the supply chain. As a result, it reduces food waste, cuts costs for producers and retailers, and reduces the carbon footprint. Its simple application – in the form of a sticker or packaging – makes the technology accessible to smaller producers as well, without the need for changes in logistics processes. Vidre+ combines ecology, efficiency and innovation to support the sustainability of the food industry.

COMPETITIVE ADVANTAGES

Vidre+™ is a technology that integrates seamlessly into the existing supply chain, improving the quality of fruits, vegetables and flowers at every stage – from the grower to the retailer. This technology transforms ordinary packaging into functional, high-margin solutions, increasing their market value. Scalability and easy application on any surface make it an unrivaled technology in the global market. The application of Vidre+™ has made it possible to export avocados from Peru to Asia. The solution helps growers and suppliers around the world cross borders!

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