inStreamly

Contextual technology platform for streaming sponsorships

ABOUT THE PROJECT

inStreamly is a technology platform that connects microstreamers with brands through an automated system of contextual advertising. The solution’s innovation lies in its advanced technology, which automatically responds to in-game events, streamer statements (voice recognition) and chat interactions. The system enables thousands of small creators to collaborate with large brands simultaneously, democratizing access to sponsorship in gaming. The technology provides brand security and detailed reporting of campaign results.

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WHAT NEEDS DOES THE INNOVATION ADDRESS?

inStreamly solves two key problems in the streaming market: the inability of small creators to monetize content, and the difficulty for brands to reach young audiences blocking traditional ads. Of the 6 million monthly active streamers, 99% have less than 100 viewers and have no chance of attracting sponsors on their own. At the same time, brands need to effectively reach Generation Z, who are spending more and more time on streaming platforms. Handling microstreamer partnerships manually has so far been impossible to scale.

COMPETITIVE ADVANTAGES

Key competitive advantages include: 1) Proprietary contextual technology that responds to in-game events and recognizes voice, providing an average CTR of 1-2%, 2) Largest network of more than 150,000 streamers in 20 countries, 3) Fully automated process for collaborating with multiple creators simultaneously (record: 2206 streamers in one campaign), 4) Proven effectiveness – 8-15 pp increase in brand awareness in surveys, 5) Experienced team from the gaming and marketing industry and strong partnerships with global brands and agencies.

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