ALLEGRO

The most effective online shopping platform

ABOUT THE PROJECT

Allegro is the most popular shopping platform in Poland and the largest marketplace established in Europe. Millions of consumers can buy everything they need here, choosing from hundreds of millions of listings from thousands of international sellers. They can conveniently and securely enjoy fast and free delivery through Allegro Smart!, modern financial services such as Allegro Pay, and broad access to the country’s largest network of pick-up points, including the Allegro One Boxes network, or the innovative Allegro Delivery partner program. Every second Polish company and every third Polish man and woman actively buys on the platform. Sellers’ revenues are nearly PLN 55 billion in 2023 alone, and the total users and users of Allegro Smart! are nearly PLN 9 billion. The group currently operates in 6 European countries: Poland, the Czech Republic, Slovakia, Slovenia, Croatia and Hungary, serving more than 20 million active shoppers.

WHAT NEEDS DOES THE INNOVATION ADDRESS?

Thanks to the development of digital technologies, there is a worldwide revolution in the way commerce is conducted – e-commerce. Moving the sales process into the virtual space removes many barriers both on the part of sellers (reducing the cost of reaching customers, increasing the customer base) and buyers (the ability to make the optimal choice thanks to unlimited access to countless ads from multiple sellers). These opportunities stimulate entrepreneurship. The ease of starting a business, the simplicity of making sales and access to a huge customer base are causing more and more entities to choose to sell online. It stimulates trade, which translates into significant benefits for the economy as a whole. 25 years since its launch, Allegro helps generate about 1% of Poland’s GDP, and thanks to the scale of the platform, nearly 1% of the country’s entire workforce is employed.

COMPETITIVE ADVANTAGES

Allegro Group offers consumer finance services (Allegro Pay service) that allow you to postpone payments over time or break them into installments. The loyalty program Smart! provides subscribers with, among other things, unlimited and free delivery and the ability to return goods to the seller free of charge. Allegro is implementing new comprehensive logistics solutions, including warehouse space for sellers, a network of parcel vending machines under its own brand, and a partner delivery program. Allegro is not only shopping, but also one of the largest platforms for charity collections – Allegro Charities. For almost a quarter of a century, Allegro has played a key role in enabling mainly small and medium-sized entrepreneurs to achieve significant success in the Polish and European markets. With access to more than 20 million active buyers in the region, advanced technology and business education support, Allegro is becoming not only a place to sell, but also a business development center for more than 150,000 sellers.

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