Every 4th Zetka knows Polish achievements and their origins. The educational campaign “Zachwyć się siebie. Zachwyć się Polską”, aimed at children and young people

42 percent of Poles in generation Z are not familiar with Polish innovations, while 44 percent are proud of inventions originating in our country. At the same time, however, respondents in the 18-28 age group are less likely than the general population to declare that the topic of Polish solutions and brands does not interest them. The EnabledPlus Foundation, recognizing the need to educate young people about Poland’s potential and past achievements, is launching an educational campaign “Zachwyć się siebie. Delight in Poland.” As part of the campaign, kindergartens, elementary and secondary schools throughout Poland will receive original lesson plans prepared by education experts, designed to develop a sense of agency, pride and courage among children. The materials will introduce students to contemporary Polish achievements.

Every fifth Zetka is very often met with information about Polish innovations

The results of a recent survey conducted by the 4P Group on behalf of the EnabledPlus Foundation show that the youngest group of respondents – those aged 18-28, or Generation Z – are more likely to say they come into contact with Polish inventions than the general population. More than ⅕ of respondents – 22 percent. – of Generation Z declare that they very often encounter information about Polish innovations, modern technologies, business solutions created by Poles. Among the general respondents, this percentage was only 12 percent. At the same time, Zetas are less likely to declare that they are not interested in the topic of Polish innovations – among respondents from generation Z, 13 percent admit this, while among the general respondents, lack of interest in this topic was declared by 22 percent of respondents.

Only 27 percent of Zetas are aware of Polish innovations

Nevertheless, a smaller percentage of Generation Z representatives feel pride in Polish discoveries – 44 percent declare it, compared to 52 percent among all respondents. In addition, 5 percent of the youngest survey participants believe that Poland has few areas to be proud of. The survey results indicate that 42 percent of Generation Z respondents don’t know Polish innovations . 30 percent do not know that the solutions indicated in the survey originated in our country. Only 27 percent say they know the exemplary inventions and their origin. These data prove that Polish youth need education in national pride. Therefore, this is what the latest educational campaign of the EnabledPlus Foundation is dedicated to.

Educational action to build a sense of pride in the youngest children

Nationwide educational and social campaign “Delight in yourself. Marvel at Poland.” is another installment of We Did It In Poland. As part of it, original teaching scenarios will be distributed to kindergartens, primary and secondary schools throughout Poland . The aim of the campaign is to build awareness among children and young people of inventions, innovations and brands that are created in Poland. An important element of the campaign is also to develop in the youngest Poles a national identity based on facts, achievements and accomplishments, and to foster a sense of self-confidence, agency and pride in one’s own achievements and talents. The materials will be available for free download on the website so that every Polish man and woman can also use them at home.

Our goal is for the younger generation to see that Polish women and men are creating the future. Children need real stories about people who created something important out of passion, so that they themselves can discover the courage to act – says Olga Kozierowska, the originator of the campaign “Zachwyć się siebie. Zachwyć się Polską”, president of the WłączeniPlus Foundation . – This campaign shows that global ideas and bold projects are being born in Poland. We want the younger generation to believe that their place is at the center of these changes and feel proud of it.

Lesson scenarios available for all establishments in Poland

The campaign was created in cooperation with Zyta Czechowska, the Digital University Foundation, the OFF School Foundation and the Warsaw Center for Educational and Social Innovation and Training. Each block of classes for kindergartens and elementary schools includes three complementary lessons – the first teaches how to dream boldly and treat failure as part of the road to success. The second lesson helps build pride in oneself and in Poland and turn it into action, and the third shows contemporary Polish achievements and proves that great things are also happening in Poland. In the case of secondary schools, a scenario was developed within the framework of peer education, where it is the students who lead the lesson on innovation.

The Mazowieckie Voivodeship is a region with enormous potential – a thriving scientific and economic center where the future generation of Polish innovators and leaders is being educated. That is why initiatives that combine education with modernity and show young people that success can start locally and have a regional, national or even global reach are so valuable. The campaign “Zachwyć się siebie. Delight in Poland” fits perfectly with this goal – it inspires children and young people to believe in themselves, in their ideas and in the opportunities that our region and country offer Mariusz Frankowski, Mazovian Governor, comments.

The campaign “Zachwyć się siebie. Zachwyć się Polską” was inaugurated by a conference at the Warsaw Center for Educational and Social Innovation and Training with the participation of representatives of the educational environment and representatives of state and local authorities. It featured a panel discussion on the challenges of modern education and the inspiring role of examples in teaching, with the participation of Wioletta Krzyżanowska, Mazovian Superintendent of Education, Karolina Malczyk (WCIES), Elżbieta Wojciechowska (Digital University), Agnieszka Święch (OFF School) and Wiktoria Nowak (genbOOst). The program also included speeches by Olga Kozierowska, president of the EnabledPlus Foundation, Wioletta Krzyzanowska, Mazovian Superintendent of Education, and Mariusz Frankowski, Mazovian Governor.


The educational campaign “Delight in Yourself. Delight in Poland”
Honorary patronage: Mazovian Governor

Campaign partners: Blik, Booksy, E.Wedel, PZU Foundation
Substantive partners of the campaign: Digital University Foundation, OFF School Foundation, NODN Zyta Czechowska, WCIES.

Media patrons: Mamo to ja, M jak mama, Portal Samorządowy, Nasze Miasto

The aim of the We Did It In Poland Campaign of the WłączeniPlus Foundation is, among other things, to strengthen the image of Poland as an innovative, dynamic and modern country, making a significant contribution to the development of the European Union. The campaign is also intended to initiate conversation about Polish successes, activate Poles and encourage them to share in social media their stories, photos or videos related to what they have achieved, what inspires them in Poland, what or whom they admire in our country. Information about Polish innovations worth bragging about will also be able to be submitted via a form on the website.

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