only

Designing in the smart era

ABOUT THE PROJECT

Only is a Polish furniture company that has been redefining the way furniture is created and ordered since 2015. Its specialty is modular bookcases, cabinets and storage systems, which customers can design themselves using an intuitive online configurator. Users choose dimensions, colors and materials, creating the perfect solution to fit their space.

The company also uses augmented reality (AR) technology, allowing customers to see their furniture at home before ordering. Production is done exclusively “to order” and locally in Poland, which limits overproduction, reduces waste and keeps full control over quality.

Only operates on a direct-to-consumer model, combining design, production and delivery in a single ecosystem. It is a modern, eco-friendly and fully digital brand.

WHAT NEEDS DOES THE INNOVATION ADDRESS?

Only responds to the growing need for full personalization of home space, allowing users to create furniture perfectly suited to their lifestyle, interior dimensions and individual preferences. Thanks to the configurator, the customer can independently design a bookcase or closet that will work well in both small apartments and in hard-to-reach, irregular spaces. AR technology allows realistic visualization of the furniture at home before purchase, significantly reducing the risk of a wrong decision. The made-to-order model ensures sustainable production – furniture is created only after an order is placed, minimizing waste and excessive storage. In addition, flat packaging facilitates transportation and assembly, and the high quality of materials and construction ensures that products Only serve for years.

COMPETITIVE ADVANTAGES

Only’s advantage is a unique combination of technology and design: an intuitive configurator and augmented reality give customers full control over the design, surpassing the capabilities of traditional furniture brands. The company combines mass scalability with full personalization, so each piece of furniture is individual, while the production process remains efficient and reduces waste. The D2C model and production in Poland enable rapid expansion into international markets, while reinforcing an approach based on sustainable design and the “buy less but buy better” philosophy. The support of strong investors ensures the development of technology and logistics, and positive customer feedback confirms that Only has earned trust through quality, personalization and exceptional user experience.

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